Decline of the car market

A fall of 1.8 percent year-on-year of cars sold in western Europe in June is expected, economic forecaster IHS Global Insight said on Monday (Reuters).

While the market falls, FIAT shrinks. The Italian car-maker is expected to continue the downward trend (-18,1% forecast, 16,5% market loss in the first semester of 2012), while Russian light-vehicle sales maintain double-digit growth. So, it is event more difficult to interpret such a negative trend of FIAT in a context where its core market segment (small and medium vehicles) may still see the light…

Substantial innovation lacks and consumers stay waiting in recession periods. When manufacturers will introduce perceivable changes, at least as hybrid/electric engines, sales may soar again.

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